Professional marketing and its interfaces: librarian valueation in question

Abstract

Presents professional marketing, assuming marketing classic conceptions, endomarketing conceptions and personal marketing, described in the leterature of both Administration and Biblioteconomy área. In the face of actions emergency that aim at librarian compensation end social valuation, suggests to distinguish stereotypes make around it’s image, which hide a correct public eyeshot of the profission. Describes actions for the marketing application to the promotion of this image in personal, academics and institutional level, on the part of the formers institutions and representative instruments of the category in order to solidify librarian positive image.