Proposal for a methodology to measure the level of dependence of Decision Maker on Sources of Information: the case of small retails the region of the Barro Preto in Belo Horizonte

Abstract

presents a methodology for assessing the level of dependence on the decision regarding particular source of information used in decision making. For both, used to a survey conducted by the author with nine merchants located in the Barro Preto in Belo Horizonte. As a result it was found that the methodology can help the decision maker to improve the efficiency of its behavior informational as it demonstrates how much a source of information is relevant to their decision making.