O ethos da auto-ajuda

Abstract

In this paper, based on French Discourse Analysis, following thetheory developed by Maingueneau, we investigate the ethos ofself-help counselling literature, by analysing the enunciativecharacteristics of this discourse. The analysis reveals that the ethosof self-help counselling literature is the ethos of the confident andtrustful man, the man who has no fears, no doubts and nevercomplains, because he deeply belives in his own success. Thiskind of man is also a man of a action, who is always concentratedon his owns attairs. The analysis also reveals that self-help cousellingliterature promotes its owns enunciative characteristics.